Now that you’ve set your work to the correct specifications and sent your work to print, what’s next? Logistical processes get so little credit but they are so important in the long run. Together with a few of my other boothing friends, we’ve come up with a few tips on what else to consider once your products are ready.
If you’re printing more than 50 books, you’ll need to consider how you’ll store your products. Non-book products have their considerations as well. Here’s what I learnt from other artists:
For a majority of my boothing experience, I didn’t think about packaging, especially since I was only selling books. However, as conventions and events continue to get more footfall, packaging becomes increasingly important – not just its appearance but its preparation as well. Here are a few tips:
Transporting your goods comes in two stages – From the Printer to You, and From You to the Booth / Shop.
How are you going to get your goods from the printer to wherever you need it? Most of us have two options: We collect the books from the printers’ ourselves, or we pay a delivery fee and the printers send the books / products to our provided address.
Do keep these points in mind though:
Many creators I know have roller luggage handy (about medium-sized) to store their goods and deco – it’s a pretty handy tool if you’re talking about having to lug a good lot of items for a couple of days.
Note: Some printers give you the option of delivering straight to your event – I would advise against this option if it’s your first job / you have not worked with this printer before. The costs will go up and there won’t be time for you to check product quality before you put them up for sale. Also, you don’t really want to lug 200 copies around, it’s not fun and there’s no guarantee that you’ll be selling all of them in one event.
And that marks the end of my Printing for Indie Creators post series! I hope you’ve managed to find some pointers for your own projects.
Stay tuned for the printable accompanying these posts.